Graphic Design for Poltergeist / Social & Marketing Campaign
#WhatAreYouAfraidOf - For this campaign we wanted our audience to feel like they were a part of the Poltergeist. When we launched the campaign we used the hashtag #WhatAreYouAfraidOf. We used this hashtag with every post to build recognition and engagement around the film. Throughout the campaign this hashtag became a campaign within itself with fans tweeting using the hashtag around the movie, we used it for talent activations as well as concepts involving various media partnerships.
Haunting Thoughts
Critic Reviews
General Campaign Creative