Creative Direction for the Sony Crackle Original Series, Supermansion Season 3 / Social & Marketing Campaign
Character Posters
Supermansion Giphy Page - Since Supermansion has so many funny moments, as part of our creative strategy we wanted to showcase all of those moments somewhere that they could all live and be shared. We decided to create a giphy page. We uploaded 90 gifs and original giphy stickers and within a month had over 25 million views.
We also shared our original giphy stickers on Instagram stories for fans to use and share.
Adult Coloring Book
Spoiler Alert Videos - Episodic teasers as well as season 3 overall teaser
Dual Sides
Hang With Bryan Cranston Sweepstakes - We partnered with Stoopid Buddy Studios and to give fans a chance to win a studio tour with Bryan Cranston. We promoted the sweepstakes through our show and brand social channels as well as through talent. The winners were selected at random. We filmed the tour of the winners with Cranston and created a social post showcasing the winners. Bryan Cranston and Stoopid Buddy Studios also tweeted with the winners to promote the sweepstakes and build engagement around Supermansion.
Countdowns
Vacation Special
Critic Reviews
Thanksgiving Countdowns
General Campaign Creative